Monday, May 5, 2014

Paid Promotions

Promoting a site is time consuming.  The very second a blogger realizes this the first inclination is to go out and search for some form of paid promotion.  In other words, go to Google or Facebook or some big website related to the topic you write about and pay the site money for advertisement space.  The logic being that the $100 you spent (or however much) would be worth it if thousands of people saw a link to your blog.

Save your money.

When you pay for ads on places like Google you choose if you want to pay per impressions (you pay a fee for every 1,000 people that the ad appears to) or pay per click (you pay a fee for ever person that clicks on the link in the ad).  Does this work?  Yes in that you’ll get some impressions and clicks.  But this is not how effective advertising works.

Here’s my go-to reality check: when was the last time I clicked on an ad’s link and immediately bought whatever the ad was selling?  Speaking for myself, I can safely say I’ve never purchased anything after clicking on an ad.  Sure, I’ve clicked if the site looked like something that interested me.  But after quickly scrolling through I leave and the site is forgotten.

As I mentioned earlier, there are short-term and long-term aspects to promotion.  The short-term aspect of paid advertising is getting that click or impression.  But this is not what makes the “sale” (becoming a loyal reader of your blog).  Advertising is a long-term investment.  Large companies such as Coca-Cola understand this concept and it’s why they still invest millions of dollars every year to continue marketing what is already a world-recognized brand name.  Advertising keeps the brand fresh in everyone’s mind.  The company doesn’t care if you immediately go out and buy their soda.  But what they do care about is when you are in the mood for a soda you associate their brand with quality because you are familiar with the label.

Translating this over to your blog… clicking on a random blog’s link once and scrolling through is not going to create a rabid fan.  Think long-term.  You need to have a system in place that allows your target audience to continually be exposed to your brand name (a.k.a. your blog).  The reason why paid advertising works for huge companies is because they have the budget to really make it effective.  Unless you have a budge to be equally effective it is far better save your money. 

Monday, April 7, 2014

Non-Techie Blogging: Promoting Your Site

Available for $1.99 on:

Barnes and Noble
Kobo - coming soon!

A short guide on promotion strategies for those that know next to nothing about blogging. This manual will give an overview on large-scale concepts that the average non-blogger does not know but needs to understand in order to successfully promote a website.

This manual is approximately 5,000 words.

Monday, March 3, 2014

Adjusting Layout on Blogger

Monday, February 3, 2014

How To Get Blog Traffic: Using Facebook effectively

Facebook is one of the most useful tools for attracting blog traffic.  For those that don't know, Facebook is a social networking site.  Anyone over the age of thirteen can have a Facebook account.  Users have personal profiles and can post "statuses" that your friends can see in the main area called the "news feed."

Facebook has mutated a few times since it first started.  It is now much more blog/business friendly.  In addition to your personal profile (which would contain personal information), users can now set up a "page."  A page looks like a profile but it is for something other than you.  In other words, Alain Gomez would be my personal profile where my friends could see me.

Under Alain Gomez I have started a page for Non-Techie Blogging:  The information you see on a page is strictly about the business.  Nothing there is about my personal life but I can choose to interact with people "as" Non-Techie Blogging.

Facebook is useful because it provides a medium for announcing new blog posts to your friends and it allows you to connect with new readers without having to let them see personal family photos.

The key here is not to become spammy.  If all you do is use your personal profile to announce blogs, your friends will start to ignore you.  Just like how no one wants to hang out with someone that's always trying to sell people their old junk.  But sprinkled here in there can provide huge traffic boosts.  They are already your friends so they would already be that much more interested in seeing what you have to say on your blog.

A page specifically for your blog allows people to stay current on your latest posts.  Unless you have the posts sent to an email account you check regularly, it is easy to forget to keep tabs on your favorite blogs.  Most people who use Facebook enjoy browsing through the news feed.  If they are following your blog's page, they will see updates for new posts.

Provided that your content is something people want to read, Facebook is an excellent and easy way to keep readers coming back to your blog.  Maintaining a healthy blog is all about having a consistent readership.

Monday, December 2, 2013

What to Write About

Something that seems to make people shy away from blogging is that they "don't know what to write about" like a successful blog can only be run by someone who has a really interesting life.  Not true.

A blog is only as limited as your creativity.  You don't have to write anything.  You can use it as a medium to post pictures you take every day.  Or even videos.

Web serials or web fiction are other popular blog styles.  If you don't think your life is interesting enough to write about then make up some fictional characters.  Each post can be the next installment in your story.

Review things if you have lots of suppressed opinions.  Tell the world what you thought about a TV show you watched or a book you read.  With ebooks and self-publishing changing the entire book industry, reviewers are highly sought after by emerging authors.

If you're good at something make a how-to blog.  Explain the steps and explained what you learned from the last thing you created.

A blog doesn't have to be a journal of your personal activities.  It's a medium.  A way of sharing your ideas with the world.    

Monday, November 4, 2013

Non-Techie Blogging: Getting Started

This e-book is available for $1.99 on:

Barnes and Noble

A short startup guide for those that know next to nothing about blogging. This manual will give an overview on large-scale concepts that the average non-blogger does not know but needs to understand in order to run a successful site.

This manual is approximately 4,200 words.