Tuesday, May 1, 2012

It's a Blog, Not an Essay

Believe it or not, a pitfall many bloggers succumb to is trying to write "an essay."  Paragraphs and paragraphs of well thought out content will be presented before the readers.

"Why not?" you may ask.  "Shouldn't good writing have a solid beginning, middle and end?"

Well, if you were exploring a thesis topic, yes.  But this is a blog.  On the internet.  Your readers are generally going to be people who want light reading that entertains them for a few minutes.  They are not a professor you are trying to impress for a good grade.

Most readers only want a few simple paragraphs.  They want a single point rather than a fully expressed idea.  Ideas can have many facets to them and will, therefore, lead to more content.  While it's not taboo to delve into complex ideas, break things up into multiple posts rather than trying to cram it all together in one post.

The length of your blogs will, of course, vary depending on the topic.  Just remember to think about how you would react to your blog post if you came across it on the internet.


  1. Guilty as charged! Of the various flaws in my blogs (having too many of them being one), the length & structure of posts not being very blog-ish is all too common. I've been trying to improve on that front, in blogs as well as forum posts, emails, etc., but it takes constant vigilance. I could explain in detail why I tend to be too verbose... but I'd better not! :D

  2. Ha!

    As I said in the post, a lot depends on your topic. I have seen bloggers before successfully pull off the really long blog posts. But their audience was extremely small and targeted. Like people going out of their way to find that level of in-depth analysis.

    Personally, I try and think of a blog post as a discussion. I try to make what I write about as long as what I would actually say.

  3. Great post!
    lets hope my blogging improve after reading your stuff because Essay Writing has never been an easy job!